The Shocking Revelation of Definition Of Marketing Management.

The Important Definitions and Meaning of Marketing Management

Definition of Marketing Management

According to Philip Kotler “ marketing management, is the analysis, planning, and implementation and control of programmes designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives. It relies heavily on designing the organizations offering in term of target markets needs and desires and using effective pricing, communication, and distribution to inform, motivate, and service the market. ”

“Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.” (Kotler and Keller, 2008: 5)

The American Association of Marketing defines “marketing management as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in order to create, exchange and satisfy individual and organizational objectives.”

Friends, here we are discussing, three important definitions of Marketing Management. Those definitions are very important for a better understanding of Marketing Management. Marketing Management is the branch of business management, and it is an important process of planning and developing strategies for products or services, advertising, promotion, and sales to reach desired customer segment.

Meaning of Marketing Management.

Marketing management is the process of creating, communicating and distributing a product to the target markets for the satisfaction of customers and for achieving organizational objectives through, analyzing, planning, organizing, directing and controlling of marketing efforts. Marketing management is the continues process of getting, keeping, and growing customers. 

The ultimate purpose of marketing management is the acquiring and retaining customer’s base for achieving organizational objectives. so, marketing management plans for product development, promotional campaign, and advertising. Marketing management is called as an art and a science because for effective marketing management, a marketing manager has required professional skills and experience. And marketing management is the science because it includes some proven knowledge and tactics. Marketing management is work for target markets, not for all markets segments. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, communicating and delivering superior products or customer value.

 Features of Marketing Management

1.    Marketing Management is the continues process.

2.    Marketing Management is the art and science.

3.    Marketing management is working for selected customer segment or target markets. 

4.    Marketing management is includes planning, organizing, directing, and controlling marketing efforts.

5.    The goal of marketing management is getting, keeping, and growing customers.

6.    Marketing management is the process works around the 4 Ps of marketing Product, Price, Place, and Promotions.

Conclusions

Marketing management has many definitions, in those definitions words are different but the actual meaning is the same. In those definitions all definitions are best but, “Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.” (Kotler and Keller, 2008: 5) this definition is very appropriate and simple.